Digital Marketing, Digital Advertising, SEO, Blogging training at KELTRON Knowledge Service Group

Digital Marketing & Data Analytics, Certificate Program in Search Engine Optimization & Digital Advertising, Certificate Program in Digital Advertising and Responsive Blog Design &Blogging are the major training programs offered byKELTRON Knowledge Service Group (A Govt of Kerala Undertaking) enable students to cope-up with the new online lead generation/ campaign tactics.

Program Abstract

These are advanced training programs that have been designed based on the current trend and industrial requirements. Due to the identified high internet penetration and influence of New media has opened potential opportunities in the respective sector, there is high demand existing for trained man power in Digital Marketing, Online Campaigns, Business Lead generation, SEO, Digital Advertising and blogging sectors.

Training programs

  • Post Graduate Diploma in Digital Marketing & Data Analytics (PGDMDA)
  • Post Diploma in Digital Marketing & Data Analytics (PGDMDA)
  • Certificate Program in Search Engine Optimization & Digital Advertising
  • Certificate Program in Digital Advertising
  • Certificate Program in Responsive Blog Design and Blogging (CRBD)

Program 1:Post Graduate/ Post Diploma in Digital Marketing & Data Analytics (PGDMDA)

This course gives students an opportunity to develop a detailed understanding of the role of Digital Marketing and Data Analytics in business around the world.

Through Digital Marketing &Data Analytics training program students will get hands-on experience in various Campaign tactics, marketing frame-work design, Digital Advertising, Data Analytics based on New Media. Course starts with Inbound Marketing approaches and ends with Business Analytics, Auditing and Testing.

This process is used to identify, quantify, evaluate and analyze the strategic steps to promote a business through online. This process taught students to identify right prospects and generate potential lead for B2B and B2C areas.

This program equip candidates in

  • Defining and implementing effective marketing frame-work for various businesses through inbound marketing strategies.
  • Plan Strategic election/ Political campaigns through interactive Husting and Augmented Reality
  • Boost news published in online newspapers through lexical Analysis, collaborative tagging and folksonomy algorithm
  • Product and Personal Branding
  • Online PR and Build Reputation Management through Astroturfing,
  • Plan and implement Search and Display advertising for various business sector
  • Implement Inbound Marketing for Various Online Campaign tactics
  • Search Engine Optimization (SEO), Social Media Optimization (SMO),  Search Engine Marketing (SEM), Social Media Marketing (SMM)
  • Perform Data Analytics, Website Auditing

Eligibility, Duration, Fee and Payment Structure

Post Graduate Diploma: Graduation in any discipline

Post Diploma: 3 Year Diploma

Duration of the program:  6 months, in which 2 month internship would be the part of program.

Fee:Rs.30000+Tax (15%) (2 Installments)

Program 2:Certificate Course in Responsive Blog Design and Blogging (CRBD)

Certificate Program in Responsive Blog Design and Blogging aims to create Blogs in an easiest way to have a website. With blog frame-work, it literally takes minutes to have a professional looking site up and running. Income generation plans and effective content distribution methods are also being taught in this program. The programs intend for newbies, professionals, writers, business people who want to get started with blogging.

This program equip candidates

  • To Create, maintain, and manage responsive blogs in a professional way
  • Social media integration
  • To create optimized posts and articles for publishing
  • Search engine optimization basics
  • Google Analytics integration.

Eligibility, Duration, Fee and Payment Structure

Eligibility:Matriculation with knowledge in English

Duration: 15 days

Fee: Rs. 6000+Tax (15%) (Single installment)

Program 3:Certificate Program in Search Engine Optimization (SEO)& Digital Advertising

The persona based Search Engine optimization and Digital Advertising program taught students how they could enhancebusiness website’s search engine visibility and top ranking in web environments and mobile platforms. Effective filtering and segmentation features of this program ensure to attract targeted audience to any business in a systematic way. This program helps B2B, B2C and B2G sector for their promotion, online PR, branding et al.

This program equip candidates in

  • Buyer persona Research
  • Meta Keyword Research
  • Trend Analysis
  • Social media Integration and Open Graphs
  • Different tagging practices
  • Local Business Listing and Map Integration
  • Google analytics and Web Master tools
  • Google Ad words, Facebook Ads
  • MCC Account Creation & Management

Eligibility, Duration, Fee and Payment Structure

Eligibility: Advertising & Marketing Knowledge

Duration: 1 Month

Fee: Rs15, 000/-+Tax (15%) (Single installment)

Program 4:Certificate Program in Digital Advertising

Digital Advertising enables candidates to define and implement advertisements as per the prescribed standard defined by Search Engines and Social Medias platforms. This program teaches all aspects of Digital Advertising.

This program equip candidates in managing

  • Google Ad words
  • Facebook Ads/ Analytics
  • Google Analytics and Web Master tool
  • My Client Centre (MCC) account creation and management

Eligibility, Duration, Fee and Payment Structure

Eligibility: Anyone who is interested in Digital Marketing 

Duration: 11 days

Fee: Rs.10000+ Tax (15%) (Single installment)

A MarketStudy and Job Opportunities

Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online shopping, campaigns, online education, and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately.

Our training program covers advanced level the lead generation tactics right from evaluation, plan, and full implementation of marketing tactics including trend analysis, target market identification, market positioning, and competitive analysis, Big Data Analytics, A/B and Multivariate testing practices to ensure right result.

Now it has been identified there is huge opportunities existing in Online PR, Reputation Management, Branding areas

About 1.5 lakh jobs are expected to be created in the digital marketing space during 2016, more information follow the link below


Uniqueness and Program Features

We are creating a bridge between potential job market and jobseekers, the approach is making candidates to learn and know the ropes. In the Diploma program the section is designed in a two stream level discussing digital Marketing in the first phase and high level website optimization and data Analytics in the second phase.

The training approach suffices to satisfy the clientele needed to generate adequate inbound leads for their business. Candidates will have an opportunity to work with real time environment. Our technical team will work in co-operation with the candidates in making them learn and work. The USP of this multi-facet program is that this is one of the ultimate Skill Development Training program lending entry pass into job market. 

  • Program certified by KELTRON(A Government of Kerala Undertaking).
  • 2 Months internship (*Conditions Apply, applicable for Diploma Program)
  • Third party certification opportunity (**Conditions Apply)


For Application and Prospectus contact:

Trivandrum Centre

KELTRON Knowledge Centre

Syrian Church Road, Spencer Jn.


Helpline Number:+919072555444

Phone: 0471-2320902, 0471 2337450

Ernakulam Centre

KELTRON knowledge Centre,
1st Floor, Door No.38/3020b&B1,

Pulikkal Avenue Building

Kaloor- Kadavanthra Road

Kathrikkadavu Junction

Ernakulam – 682017

Helpline Number:+91 9072572107


For Application and Prospectus send a DD worth Rs. 250/- drawn in favour of Kerala State Electronics Development Corporation Ltd (K. S. E. D. C. Ltd.) payable at Trivandrum, For more information contact anyone of the above mentioned centres or please mail to This email address is being protected from spambots. You need JavaScript enabled to view it.


* Students are requested to follow Keltron guidelines strictly, please refer prospectus for more information

** Candidates are required to make 3rd party fee with appropriate tax for the same 

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