Certificate Course in Digital Marketing & Data Analytics Certificate Course
Certificate Course in Digital Marketing & Data Analytics
The Digital Analytics Foundation course helps participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.
  • Required Qualification : Plus Two
  • Sectors : IT&ITeS

Objective & Scope

The course will enable participants to:  
  • Use digital analytics and analysis to make informed business decisions
  • Identify hidden and real business needs
  • Explain the concept of personas and the customer journey
  • Contrast the concepts of Acquisition/Behavior/Conversion
  • Identify KPIs that are relevant for a given organization and segments of data that reveal actionable insights
  • Use the Define-Measure-Analyze-Improve-Control (DMAIC) approach when conducting an analysis
  • Describe how attribution modeling is used to adjust marketing spending decisions
  • List the benefits of testing
  • Define and contrast A/B and multivariate testing
  • Understand the fundamentals of effective communication through reports and dashboards and pick the right visual components to convey your message

Fee Structure

General Candidates Fee Scheme
Amount Tax Amount Total Amount
Prospectus Fee 200.0 0.0 200.0
Course Fee 24000.0 4560.0 28560.0

Syllabus

Inbound Marketing ,SEO,SMO

Chapter 1

Search and Display Advertising

Chapter 2

Blogging

Psychological Attributes

Website Auditing and Testing

Centers

04712337450 keltrontvm01@gmail.com

CENTER CODE : 01
KKC TRIVANDRUM SPENCER Jn

2nd floor,Mar Baselious Building, Syrian Church Road,
Spencer Jun
Thiruvananthapuram
Kerala
PIN 695001

Why this Course

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