OBJECTIVE

The primary objective of Keltron Knowledge Services Group's New Media Course is to equip students with the knowledge, skills, and tools necessary to excel in the rapidly evolving field of digital media. This course aims to provide a comprehensive understanding of the latest trends, technologies, and best practices in new media, enabling students to create, manage, and optimize digital content effectively. The specific objectives are

Comprehensive Knowledge To impart a thorough understanding of New Media concepts, including Digital Journalism, Content Creation, Social Media Strategies, and Performance Marketing.

Technical Proficiency To develop technical skills in using advanced digital tools and platforms, such as AI-powered Content Management Systems, Digital Marketing Analytics, and Web Optimization Techniques.

Creative Competence To foster creativity and innovation in storytelling and content creation, ensuring that students can produce engaging and impactful digital content.

Strategic Thinking To cultivate strategic thinking for effective media planning, audience targeting, and engagement, leveraging data-driven insights and market trends.

Practical Application To provide hands-on experience through practical assignments, projects, and real-world case studies, preparing students for immediate application of their skills in professional settings.

Ethical Awareness To instill a sense of ethical responsibility and understanding of the legal aspects of digital media, promoting responsible and sustainable media practices.

Career Readiness To prepare students for successful careers in new media, offering guidance on career paths, professional development, and networking opportunities within the industry.

SCOPE OF THE COURSE

The field of New Media marketing is rapidly expanding, presenting numerous opportunities in Online PR, Reputation Management, and Branding. The latest market analysis highlights significant growth in these areas, driven by the increasing reliance on the internet and social media platforms for business activities.